Keyword Density
Analyze your content's keyword frequency and density to avoid stuffing.
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Quick Tip
Paste the body copy you want to analyse, without navigation or boilerplate.
About This Tool
Why use Keyword Density?
Paste your content and this tool counts every word and shows which terms appear most often, with each one's share of the total word count. Density is simply occurrences ÷ total words × 100.
There is no target density that ranks better — Google has said repeatedly that keyword density is not a ranking factor, and stuffing a phrase in repeatedly is a good way to make a page worse. What the figures are genuinely useful for is spotting accidental repetition, checking that the topic you intended is actually the topic you wrote about, and finding filler words to cut.
Key Benefits
Frequency and percentage
Both the raw count and the share of total words, so short and long drafts can be compared.
Whole-document view
Shows what your page is actually about, which often differs from what you set out to write.
Runs locally
Unpublished drafts and client copy stay in your browser.
How to use Keyword Density
- 1
Paste the body copy you want to analyse, without navigation or boilerplate.
- 2
Read the total word count and the most frequent terms.
- 3
Look for terms that appear far more than the writing warrants.
- 4
Rewrite repetitive sentences rather than chasing a particular percentage.
Best use cases
Check a draft for unintentional repetition.
Confirm the main topic reads as the main topic.
Review content that a previous writer may have over-optimised.
Find filler words to cut before publishing.
Keyword Density FAQs
What is a good keyword density?
There is no correct figure. Write naturally; if a phrase appears so often that it reads awkwardly, that is the real signal to act on. Historic advice about 1–2% has no basis in how search engines rank pages today.
Does keyword stuffing still hurt rankings?
Yes. Google's spam policies name keyword stuffing explicitly, and pages that repeat a phrase unnaturally can be demoted.
Should I include stop words in the analysis?
Common words such as "the" and "and" will always top the list. Focus on the highest-frequency terms that carry meaning.
What is more useful than density?
Covering the subtopics a reader expects, answering the question quickly, and using natural variations of the term rather than one exact phrase repeated.
Related SEO Tools
More free seo tools that work well alongside keyword density.